SEO simply means "search engine optimized". This is because of the vastness of the internet, your article gets lost in a sea of gazillions of other related articles. Thus you use a search engine to literally search for these articles. Here are some simplified tips to SEO your articles easy (painting by Nonoy Etabag-I, a social realist artist whose painting themes usually focus on social commentaries about poverty and politicians).
SEO Tip No. 1. Use Key Words Positionally - When you arrive at a search engine, say google or yahoo, you type in your key word. For example your key word is "poverty". Position your key words so that it is search engine optimized: as much as possible, make it the first word of your title, the first word of your paragraph, sprinkled all over your article, and the last word of your article. Forget redundancy. The rule here is REDUNDANCY. The more redundant you are with your key words, the more search engine optimized your article is, thus it will most likely land at the top of the search engine results page. Creative writing license also takes into a new direction by challenging you to twist your article to start and end with a key word, but still read-worthy as well as search engine optimized.
SEO Tip No. 2. Ratio Your Key Word Ratio to at Least 10% - So that if your article has a word count of 300 words, make sure that 10 or more key words (e.g. "poverty") are well spread throughout your article in order to be search engine optimized. There are dirty tricks like spamming your article with all key words or hiding 1,000 key words by coloring it white against a white background in a desparate attempt to be search engine optimized, but these are illegal and your account will be deleted for this. Remember also that CONTENT IS KING. Not only is your article riddled with search engine optimized key words, but that it has also good content, spelling and grammar checked, so that it will have a professional look and credible image.
SEO Tip No. 3. Set Your Key Words to Bold Typeface - For obvious reasons, in order to be more search engine optimized. You may have already noticed by now why the bold repetitions of search engine optimized key words in this blog.
SEO Tip No. 4. Use Key Words in Attention-Grabbing Titles - "Understanding Poverty" is understandable, but it will not get the attention of your readers even if it is at the top of your search engine results. Why not make it more graphic, like: "Poverty: Sucking the Blood Out of Poor Juan Dela Cruz", or "Poverty: the Pinoy Politicians' Legacy", or "Poverty: How to Get Rich in the Midst of Financial Depression". The more appealing your title, the more it is likely to get clicked on search engine results.
SEO Tip No. 5. Use Key Words in Bullets - Articles in bullet form are easier to read as well as search engine optimized. Even in bullets, make sure your key word is there. Notice the deliberate effort in putting the SEO key word in every bullet. That is how to increase readership in your blog and generate more traffic by making your article search engine optimized.